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Loyalty & marketing

The Power of Customer Segmentation in Loyalty Marketing

Customer segmentation helps you tailor marketing campaigns, build lasting relationships, and boost the retention rate & overall revenue.

5 Ways CRM Tools Take Your Loyalty Strategy to the Next Level

Customer loyalty is at the core of every thriving business. In today’s competitive market,…

8 Effective Ways to Promote Your Loyalty Scheme

You’ve finally set up your loyalty scheme or digitised your existing one…Now what? You…

6 Powerful Occasion-Based Marketing Strategies using Loyale

In this blog, we will explore how companies can leverage some of Loyale’s features to create a strong occasion-based marketing strategy.

2022: Year in Review

As the year has just come to an end, we’d like to take a trip down memory lane and review the highlights of the past year.

How can FMCGs build relationships with their customers?

The fast-moving consumer goods (FMCG) sector is one of the largest growing sectors in the world.

Worried about inflation?

Loyalty schemes, credit and omnichannel approaches are some ways in which brands are planning to build a customer base that keeps coming back.

Business Analytics in Rewards Marketing

Most business analytics tools cannot explain verbatim what it is that they actually do….

The Do’s and Don’ts of Effective Customer Nurturing

Get smarter at making it easier for customers to fall in love with your…

Your Current Loyalty Program Is A Liability

The importance of a solid rewards program A strong rewards program can increase your…

Stop Marketing to Consumers & Start Acquiring Brand Advocates

Mark Twain undeniably penned one of the best sales scripts of all time in…

5 Examples of Rewards Programs in the Grocery & Food & Beverage Industry

The food and beverage industry is an extremely competitive industry. The stiff competition means…

Hyper Personalisation: How B2C Businesses Can Be Competitive

We are living in the era of the evolved consumer, where consumers actively seek…

Delivering Emotional Gold: The new era of rewards programs

The basic premise of a rewards program is not new; buy X, get Y…

2021: Year in Review

As we close the chapter on 2021, we felt it was appropriate to recap…

Case Study: Alajmo+ Club

Alajmo is a Michelin star restaurant group based in Italy with several chains around…

10 Things We’ve Learnt in Applying a Rewards Marketing Platform

There are numerous rewards marketing schemes out there, each one has its little twist….

Introducing Loyale: A Rewards Marketing Platform

After years of developing our rewards marketing platform, we’re now making it more accessible…

Why are repeat customers important?

Let’s be honest, the customers you already have are the most profitable. Therefore, having…

How can rewards marketing apps increase customer retention?

Customer Retention & Affinity are more important than you think. Customer affinity is one…

My Panino Giusto: A new app built on Loyale

Panino Giusto has just launched their “My Panino Giusto” mobile application. This rewards marketing…

The Benefits of a Digital Rewards Marketing Platform

The advent of digital rewards services contributed to a new age of consumer service…

Shopify Loyalty Program: Making Shopping Easy with Loyale

Looking for a Loyalty Program for Shopify? This is where Loyale comes in. Keep…

Lava Rewards: A journey with Loyale

Creating relationships with your clients is important, as how can anyone build a solid…