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Loyalty & marketing

2022: Year in Review

As the year has just come to an end, we’d like to take a trip down memory lane and review the highlights of the past year.

How can FMCGs build relationships with their customers?

The fast-moving consumer goods (FMCG) sector is one of the largest growing sectors in the world.

Worried about inflation?

Loyalty schemes, credit and omnichannel approaches are some ways in which brands are planning to build a customer base that keeps coming back.

Business Analytics in Rewards Marketing

Most business analytics tools cannot explain verbatim what it is that they actually do….

The Do’s and Don’ts of Effective Customer Nurturing

Get smarter at making it easier for customers to fall in love with your…

Your Current Loyalty Program Is A Liability

The importance of a solid rewards program A strong rewards program can increase your…

Stop Marketing to Consumers & Start Acquiring Brand Advocates

Mark Twain undeniably penned one of the best sales scripts of all time in…

5 Examples of Rewards Programs in the Grocery and Food & Beverage Industry

The food and beverage industry is an extremely competitive industry. The stiff competition means…

An Era of Hyper Personalisation: How B2C Businesses Can Gain a Competitive Advantage

We are living in the era of the evolved consumer, where consumers actively seek…

Delivering Emotional Gold: The new era of rewards programs

The basic premise of a rewards program is not new; buy X, get Y…

2021: Year in Review

As we close the chapter on 2021, we felt it was appropriate to recap…

Case Study: Alajmo+ Club

Alajmo is a Michelin star restaurant group based in Italy with several chains around…

10 Things We’ve Learnt in Applying a Rewards Marketing Platform

There are numerous rewards marketing schemes out there, each one has its little twist….

Introducing Loyale: A Rewards Marketing Platform

After years of developing our rewards marketing platform, we’re now making it more accessible…

Why are repeat customers important?

Let’s be honest, the customers you already have are the most profitable. Therefore, having…

How can mobile rewards marketing applications help increase customer retention?

Customer Retention & Affinity are more important than you think. Customer affinity is one…

My Panino Giusto: A new app built on Loyale

Panino Giusto has just launched their “My Panino Giusto” mobile application. This rewards marketing…

The Benefits of a Digital Rewards Marketing Platform

The advent of digital rewards services contributed to a new age of consumer service…

Shopify & Loyale: Making Shopping Easy

What is Shopify? Shopify is a platform for commerce which allows anyone to set…

Lava Rewards: A journey with Loyale

Creating relationships with your clients is important, as how can anyone build a solid…