Special occasions such as Mother’s Day, Father’s Day, and Valentine’s Day are celebrated across the world to show appreciation for loved ones. These occasions also provide businesses with an opportunity to boost sales and engage with customers in a meaningful way. A well-executed occasion-based marketing strategy can make all the difference in standing out from the competition and driving revenue during these high-spend periods.
In this blog, we will explore how companies can leverage some of Loyale’s features to create a strong occasion-based marketing strategy.
1. Push notifications
Push notifications are an effective tool to engage with your loyalty app users. You can remind your customers that a special occasion is coming up, and highlight your offerings, including discounts, promotions, and new products.
Make sure your push notifications are relevant and valuable to increase engagement. You can even segment your app users to ensure the push notifications are personalised and not perceived as spam.
2. Posts
The dedicated news feed within your loyalty app can be used to generate hype for exciting updates and build an engaged community. Additionally, you can send out push notifications that link to the posts for more information.
The possibilities are endless – You can showcase best-selling products, announce new launches, or notify customers about an in-store event. During special periods, for instance, your posts can feature limited edition packages and gift ideas for that particular occasion.
3. Coupons
Offering coupons for special occasions can incentivise your customers to purchase from you instead of a competitor. You can also make these offers available exclusively through your loyalty app to encourage downloads and usage.
Make sure the coupons are relevant to the occasion and have expiration dates to create a sense of urgency. There are plenty of coupon opportunities, such as:
- – Fixed amount off a specific product
- – Percentage discount on a range
- – Free item when spending a certain amount
4. Points
Rewarding your loyalty app users with points for every purchase creates an incentive for customers to return to your store. The points can be redeemed for future purchases, creating a positive loop of customer engagement and loyalty.
Consider offering bonus points for purchases made in the week leading up to the special occasion to encourage app users to make a purchase. You can also offer double points on specific items, such as the limited edition packages we mentioned earlier.
5. Gift Cards
Help your customers take the guesswork out of gift-giving. Offering gift cards is an effective way to secure sales. Purchasers can add a personalised message for their loved ones and let them decide what they wish to buy.
Loyale makes it easy to generate and track gift cards, customise values, and decide how customers receive their gift cards. Additionally, app users can choose to partially redeem their gift card, giving them the freedom to use it over multiple visits. In turn, this can also lead to increased app downloads.
6. Emails
Finally, sending emails about your special occasion offerings can be a highly effective way to engage with your customers. You can segment your email list based on purchase history or other criteria to ensure the message is personalised.
Take the opportunity to recap all your marketing initiatives in one summarised email. Highlight discounts, offers, and new products specifically designed for the occasion. Make sure to use eye-catching visuals and clear messaging to increase engagement.
Closing Thoughts
In conclusion, a loyalty app can be a powerful tool to create a successful occasion-based marketing campaign. You can engage with your customers in a meaningful way and drive more sales by using a combination of features.
By leveraging Loyale to its full potential, you can create a memorable shopping experience for your customers, and ultimately boost your bottom line. If you’re looking to implement a rewards marketing platform or enhance your existing loyalty scheme, check out Loyale or reach out to hey@loyale.io
