Get smarter at making it easier for customers to fall in love with your brand
A nurturing strategy can be compared to cooking eggs – it can warm up a cold lead. Doing so can build trust, loyalty and brand affinity.
A cold window shopper comes into your store, a warm brand loving customer leaves. It sounds simple. But we all know how easy it is to ruin sunny side up eggs.
- Set the temperature too high and you get burnt yolks
- Set the temperature too low and you’ll have runny yolks.
Even the most skilled marketers mess this up.
The best marketers aim for the Goldilocks zone
- Not too hot
- Not too cold
Below we break down how they do it.
Personalisation
Cater to different people as they need different things.
People don’t hate marketing, however they do hate bad marketing.
Therefore, it shouldn’t feel like marketing, you shouldn’t hard sell. It should feel personal, add details that matter. Where do you find these details?
Loyale’s backend gives you access to raw customer data that gives you insights into customers purchasing behaviour and therefore their likes and dislikes.
Segment your customers
Group customers by their interests.
In order to get better at getting personal, spend more time segmenting your customers. Segment customers not only based on demographics but also based on user interactions, interests and locations.
Loyale allows its admins to segment their customers based on whatever niche they wish as only segmenting customers by demographics such as race and gender has become obsolete.
Break the mould
Think outside the box
Before you gain someone’s trust you need to grab their attention. The easiest way to do this is to go beyond expectations. If a customer is expecting X gives them X+Y.
Use Loyale to trigger direct notification to surpass expectations and retain more loyal customers.
Don’t overwhelm
Cut the Cognitive Load
Humans can only focus on one thing at a time. Focus on sending one lead generating message at a time.
The myth of multitasking has been debunked long ago, all we’re really doing is quickly switching between tasks. It’s an unnatural state as your brain doesn’t know what to prioritise – leaving you in a state of mental paralysis.
You never want to leave your customers feeling like this.
Break your message down into bite sized pieces.
No more dear valued customer
The world is already filled with those brands – we don’t need another one.
Humans value meaningful interactions, therefore it pays you to speak with and not at your customers. Before writing a cold customer email, ask yourself this; Does this sound natural? As if talking to a friend.
If not you’re probably talking at and not with your customers. Talking with someone feels warm, talking at someone feels cold.
Loyale has integrations with a number of different tools, one of which is Mailchimp. This enables users to send emails that can be personalised to their brand as well as their customers. In turn making the customer feel valued.
Keep loyal customers loyal
Make it as easy as possible for customers to stumble across and interact with your brand. Loyale’s API can easily be integrated into websites, mobile apps and POS system’s making it easier for customers to interact with your brand.
Customer Nurturing is much more than closing a sale. It involves building effective and long-term relationships with potential customers.
Get it right and you’ll have a brand people will love.
