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2021: Year in Review

Charlotte Baker | January 3, 2022

As we close the chapter on 2021, we felt it was appropriate to recap on our past year and our progress so far. Let’s have a look at some of our proudest achievements this year.


In November, we took our product to a new level by launching our mobile application; Loyalty Wallet. Loyale is a rewards marketing platform that enables businesses to not only reward their customers for their purchases but allows them to gain valuable insights into their purchasing behaviours to use for marketing purposes. We developed a mobile application called Loyalty Wallet as well as a POS application to work alongside it. Loyalty Wallet enables companies to subscribe to Loyale and feature on our ready made application which hosts multiple rewards programs. Therefore, companies have access to all the benefits of Loyale without the trouble of creating their own application.

Upon its launch we exhibited Loyale at the Web Summit in Lisbon, wherein we received great feedback and gained some interesting and exciting leads. 

Take a closer look at what Loyalty Wallet has to offer.


At Loyale we are lucky enough to have made fantastic partnerships with some of the biggest brands in the business over the past year.

Zen Sushi To Go

This year we partnered with Zen Sushi and developed a website as well as mobile application that incorporated Loyale, our rewards marketing platform. The Zen Sushi to Go website was built as part of a broader project which includes a mobile app and Loyale’s rewards marketing platform. Both the website and mobile app work seamlessly to allow the user to order their meals and get them delivered or picked up, whilst being rewarded with points for their purchases. Users may then use these points as cash on their future purchases. Besides using the app for ordering, users can also scan the QR code featured within the app in store to claim or redeem their points. This allows for a seamless experience between the company’s  physical and online stores. The app also creates a new direct channel between the store and their consumer as it allows Zen to send notifications and offers directly to their customers. It’s an end to end solution which integrates with the company’s delivery system. 

Through this partnership we were able to enroll half a million users on Loyale which is our biggest achievement yet. 


Another milestone of note was partnering with Welbee’s on their mobile application which once again featured Loyale. The launch of this project saw the amalgamation of four of Malta’s leading supermarkets under one roof with the aim of delivering sterling service to its customers just as they had before with the introduction of a mobile application housing their rewards scheme. This is where we came in and developed their rewards marketing application. 


Not only did we develop a rewards application for Dizz but we also curated their launch campaign. This included the coining of their slogan; ‘Shop Dizz, Get Rewarded’, the designing of their alarm pole posters as well as the artwork for their socials. 


Earlier this year we launched a rewards application for MPG, it was a project of note due to the magnitude of the company. MPG houses multiple brands from retailers to pharmaceutical brands. 


We’re extremely grateful for all the opportunities that were handed to us and the great partnerships we’ve formed over the past twelve months. In addition, we’re excited for what the new year has to offer. We’d like to know if developing a website or mobile application is one of your business goals for the new year? If so, find out more about how we can help.

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