In today’s competitive market, mobile loyalty programs are not just a nice-to-have feature for startups, but rather they are a necessity. They can help both startups as well as established companies acquire, retain and engage customers all while boosting sales and increasing customer lifetime value.
In this article, we will explore the benefits and best practices of mobile loyalty programs, and how they can be a game changer for local businesses.
The Rise of Mobile Engagement
According to research collected via App Annie, mobile is now the main way customers interact with brands. In 2020, mobile app use increased by 40%, with people spending 200 billion hours per month on apps by April. Mobile apps made up 65% of the time people spent on digital media, beating desktop and web. This shows that mobile is the top place where customers discover, buy, and engage with brands.
Mobile Loyalty Programs
Implementing mobile loyalty programs can provide a competitive edge, allowing businesses of all sizes, to build stronger customer relationships while enhancing brand loyalty. These programs allow businesses to provide personalised, relevant, and rewarding experiences for their customers. By incorporating gamification, point systems, and location-based features, mobile loyalty programs can enhance customer engagement. A perfect example of this would be Lava Rewards which has recently surpassed 130,000 users, thanks to Loyale’s integration.
On an international level, Duolingo utilises gamification with points, badges, streaks, and leaderboards to encourage users in their language learning journey. Similarly, Nike’s mobile app fosters community connections by offering exclusive products and events, along with personalised coaching and feedback. These are all examples of what loyalty marketing can look like. These programs not only incentivise repeat business but also collect valuable consumer data, enabling a personalised marketing approach.
A Way Forward for Loyalty Marketing
Mobile loyalty programs are becoming a powerful tool for businesses across different sectors worldwide. Restaurants can use these apps to reward regular customers with discounts or free meals after a set number of visits. Retailers can create apps that let customers collect points for every purchase. These points can then be exchanged for exclusive deals or special products. Small businesses, like hair salons, beauty parlours, or jewellery stores, can also introduce loyalty programs to keep their customers coming back.
The tourism industry, too, can take advantage of mobile loyalty programs by offering personalised rewards to travellers for visiting local attractions or dining at specific restaurants.
Mobile loyalty programs offer a great opportunity for businesses to boost customer engagement and build long-term relationships. Using smart marketing strategies like gamification, payment integration, and location-based features, businesses can create enjoyable experiences that connect with their audience. As mobile use continues to grow, companies that adopt this approach will thrive in the digital world.
Loyale offers a range of https://loyale.io/rewards solutions to help you build stronger, more loyal customer relationships. Start with our free plan or try our demo today with no sign-up needed!
