Alajmo is a Michelin-star restaurant group based in Italy, known for delivering premium hospitality experiences across multiple restaurant concepts and international locations.
As the group continued to serve customers across both physical restaurants and online channels, Alajmo needed a loyalty infrastructure that could support the same level of consistency, flexibility and brand quality that customers expect from its dining experiences.
Loyale supported Alajmo with an omnichannel loyalty solution built around Shopify, Oracle Micros POS and a fully branded white label loyalty app. Together, these systems power Alajmo+ Club, a restaurant loyalty program that allows customers to earn, redeem and engage with rewards across different customer touchpoints.
Executive Summary
Alajmo needed a loyalty rewards program for restaurants that could work across multiple locations, ecommerce and mobile. The solution had to support a premium customer experience while connecting restaurant transactions, online purchases, customer balances and engagement tools into one rewards infrastructure.
Loyale delivered a white label loyalty app, Shopify loyalty integration and Oracle Micros POS integration for Alajmo+ Club. The programme uses Smiles as its points currency, with customers able to earn and redeem rewards across participating Alajmo experiences.
- Rewards Currency – Smiles
- Rewards Value – 1,000 Smiles = €1
- Tier Structure – Club, Silver, Gold, Black
The Challenge
For a restaurant group like Alajmo, loyalty is not just about issuing points. It is about creating a connected customer experience that feels consistent across every interaction.
Customers may discover the brand through a restaurant visit, return through another Alajmo location, purchase products online, or engage through the mobile app. Without a connected loyalty platform, these interactions can become fragmented.
Alajmo needed a restaurant loyalty platform that could support:
- Multi-location rewards usage across participating restaurants
- Ecommerce loyalty through Shopify
- POS-connected transaction activity through Oracle Micros
- A branded customer-facing mobile experience
- Tiered rewards and Smiles balance management
- Customer engagement through app-based communications and campaigns
- A premium white label experience aligned with the Alajmo brand
The challenge was to connect the operational side of loyalty with the customer-facing experience, without compromising the brand quality that Alajmo is known for.
The Strategic Requirement
Alajmo+ Club needed to work across more than one channel.
A customer’s loyalty journey could begin in a restaurant, continue online, and be managed from a mobile app. This meant Loyale had to support a unified customer rewards experience across ecommerce, POS and mobile.
The system needed to make loyalty easier for customers while giving Alajmo the flexibility to manage rewards, tiers, balances and engagement from one connected infrastructure.
The Solution
Loyale created an omnichannel loyalty programme for Alajmo through three connected components:
A Shopify loyalty integration for ecommerce purchases and redemptions
An Oracle Micros POS integration for restaurant transactions and point activity
A white label mobile loyalty app designed around the Alajmo brand
Together, these components allow Alajmo+ Club members to earn Smiles, redeem rewards, view their balance and interact with the programme across both digital and physical customer journeys.
How the Alajmo+ Club Ecosystem Works
The Alajmo+ Club experience is built around connected customer identity and rewards activity.
When a customer interacts with Alajmo through a participating restaurant or online store, their activity can be connected to their loyalty account. Purchases, redemptions and Smiles balances are reflected through the loyalty programme, allowing the customer experience to continue across different touchpoints.
Customer Journey Flow
Customer joins or logs into Alajmo+ Club
Customer shops online through the Shopify store or visits a participating restaurant
Purchase activity is connected to the customer’s loyalty account
Smiles are earned or redeemed based on programme rules
The customer can view their balance and activity through the app or online interface
Alajmo can use loyalty data and engagement tools to communicate with customers more effectively
This gives Alajmo a restaurant customer loyalty programme that supports both operational complexity and a premium customer experience.
Shopify Loyalty Integration
Loyale integrated with Alajmo’s Shopify web store to bring loyalty into the ecommerce journey.
After completing a one-time login, customers can earn Smiles when they make eligible online purchases. They can also redeem available Smiles during checkout, making the ecommerce journey part of the wider Alajmo+ Club experience.
The Shopify loyalty interface allows customers to view their previous purchases and Smiles balance, helping them understand their rewards activity without leaving the online shopping journey.
For Alajmo, this means ecommerce is not treated as a separate channel. Online purchases become part of the same restaurant loyalty programme, supporting retention across both digital and in-person experiences.
Oracle Micros POS Integration
Alajmo uses Oracle Micros POS across its restaurant operations.
Through the POS integration, restaurant purchases and point redemptions can be connected to the customer’s Alajmo+ Club account. This allows customers to claim Smiles after dining and keeps restaurant activity connected to their wider loyalty profile.
For a multi-location restaurant group, this is essential. Customers should not feel like their rewards are limited to one location or one channel. The POS integration helps make the programme feel continuous across participating Alajmo restaurants.
White Label Loyalty App
To protect the premium nature of the Alajmo brand, the customer-facing experience was delivered through a white label loyalty app.
The app was designed to reflect Alajmo’s identity rather than feel like a generic third-party tool. Through the app, customers can interact with Alajmo+ Club, view their rewards activity and engage with the programme directly from their mobile device.
The app also gives Alajmo access to customer engagement features, including alerts, vouchers, push notifications, point modifiers, event-based triggers, seasonal campaigns, birthday rewards and lotteries.
This allows Alajmo to use loyalty not only as a rewards system, but also as a customer engagement channel.
Smiles, Tiers and Rewards
Alajmo+ Club uses Smiles as its points currency.
1,000 Smiles are equal to €1, and customers progress through four tiers:
- Club
- Silver
- Gold
- Black
Customers can move through the tier structure by earning Smiles. This gives Alajmo a flexible tiered loyalty programme that encourages repeat engagement while giving customers a clear sense of progression.
The programme also includes top-up functionality, allowing customers to add value to their account directly. Bonus Smiles can be awarded on top-ups, creating another way to encourage continued participation in the programme.
Why Loyale
Alajmo required more than a basic restaurant loyalty app. The project needed a flexible loyalty infrastructure that could support restaurant operations, ecommerce activity, customer engagement and brand control.
Loyale was able to support the project through:
- Omnichannel loyalty capabilities
- Shopify loyalty integration
- Oracle Micros POS integration
- White label mobile app delivery
- Multi-location rewards infrastructure
- Tiered rewards and points management
- Customer engagement tools
- A branded experience aligned with a premium hospitality group
For Alajmo, the result is a loyalty programme that connects the restaurant, ecommerce and mobile experience into one customer journey.
The Outcome
With Loyale, Alajmo+ Club became a connected loyalty programme that supports customers across multiple touchpoints.
Customers can earn Smiles, redeem rewards, view their balance and interact with the programme through a branded experience. Alajmo can manage loyalty activity across online and offline channels while using engagement tools to build stronger customer relationships.
The result is a restaurant loyalty programme designed for the realities of modern hospitality: multi-location, omnichannel, brand-led and built around the customer journey.
Explore Similar Loyale Solutions
Looking to connect your restaurant loyalty programme across POS, ecommerce and mobile?
Loyale helps restaurants, hospitality groups and retail brands build omnichannel loyalty programmes through integrations, white label apps and customer engagement tools.
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