Convert Loyalty Points into Meaningful Impact
Give Your Points Purpose
How Donations Work
Donations allow customers to convert their loyalty points into real charitable contributions. Within your loyalty programme, you can add a curated list of verified charitable organisations and let customers choose where their points go.
Customers simply select a charity, decide how many points they want to donate, and confirm the transaction. The result is a simple and transparent way to transform loyalty rewards into real-world impact while strengthening the emotional connection between your brand and its customers.
Loyalty That Gives Back
Key Features of Loyalty Donations
The process is simple and transparent: customers select a charity, choose how many points to donate, and confirm. It turns everyday rewards into real-world impact while strengthening emotional connection and trust in your brand.
01
Verified Organisations
Add trusted charitable organisations of your choice directly to your scheme. Each organisation must hold a valid VO number, ensuring that every cause your customers donate to is properly verified and trustworthy.
02
Customer Choice
Allow your users to donate their points to the organisation that matters most to them. Giving customers the freedom to choose creates a more personal and emotionally resonant experience with your brand.
03
You Control the Value
Set exactly how much monetary value each point holds when donated. As a scheme owner, you define the conversion rate, giving you full control over how your loyalty currency translates into real-world charitable impact.
04
Transparent Donations
Customers can view their full points balance before donating and enter the exact amount they wish to give. No surprises — just a clear, straightforward experience that puts them in control of every donation.
Highlights
Possible Uses in a Rewards Marketing Platform
Cause-Led Brands
A sustainable fashion retailer could allow customers to donate loyalty points to environmental charities, reinforcing their brand values with every transaction.
Community Engagement
A supermarket chain could offer customers the option to donate points to verified local NGOs or community organisations, helping strengthen ties with the communities they serve.
Customer Retention
A loyalty scheme with expiring points could prompt customers to donate their balance before it lapses, turning unused points into goodwill rather than waste.
Businesses that reward with Loyale
