Personalise loyalty at scale
Tag, Track, & Target
Tag
Organise customers with flexible, powerful tags.
Customisable Tagging. Create and name your own tags, choosing colours for easy visual management.
Automation Ready. Automatically assign tags based on customer actions, purchases, visit frequency, or other behaviours with Auto-Tagging rules.
Actionable Targeting. Instantly send offers, campaigns, or notifications based on tags — no manual sorting needed.
Gamify loyalty & Grow Engagement
Groups & Levels
Loyale’s built-in gamification system lets you create Groups and set Levels within them, motivating customers to reach higher statuses and unlock better rewards.
Groups. Organise customers into broader categories (e.g., Members, VIPs, Students).
Levels. Within each group, set levels like Bronze, Silver, and Gold.
Custom Thresholds. Define the points, spend, or visit frequency needed to move between levels.
Differentiated Rewards. Offer different gain rates, perks, and exclusive offers based on level.
Targeted Campaigns. Send posts, push notifications, and special promotions to specific groups or levels only.
Reach The Right People
Demographics
Personalise offers based on who your customers are. This allows retailers to create highly targeted promotions and personalised loyalty experiences that feel relevant, not random.
Age Ranges
Gender
Birthday Campaigns
Location-Based Offers (optional if available)
Businesses that reward with Loyale
