Get valuable data with loyalty CRM
Collect and store all customer data in one single platform. Unlock your growth potential by communicating in a better, more personal, and relevant way.
Loyale's Backoffice
Rewards Marketing
Our backoffice allows businesses to leverage real-time data and personalise their rewards scheme to establish good will and increase customer loyalty. Choose the right features to make your reward scheme stand out.
Profile consumers with pinpoint accuracy
Our features take you far beyond demographics, they’ve proven to increase customer lifetime value.
Connect at every possible touchpoint
Get to know your customers’ decision making processes at each stage of the purchase journey.
Reach your audience effectively
Identify your key audiences and understand how to reach them. Use insights provided as a guide for your next campaign.
Re-activate inactive consumers
There is hidden potential in your inactive customers. Our back office connects you to them to entice them to come back.
Performance
Monitor your program performance
Your dashboard will give you access to all the metrics that matter: total loyalty members, points issued, transactions, campaign open rate and more. Filter and compare by program, store or date. Generate data rich reports. All the tools to measure the success of your program.
Segmentations
Create powerful segments
Segments will show you exactly who your top members are at a glance, giving you all the power to drive behaviour and experiment with different communication flows.
Marketing Mix
Run more personalised campaigns
Get access to every customer interaction to personalize your campaigns. Collect data from all touchpoints – store visits, mobile usage, online transactions, tier levels, email opens, badges & more. With this 360 view of your audience, your team can tailor their channel mix and create more engaging programs.
